Aren’t wedding flowers kind of a waste since they just die?

If you’ve ever found yourself thinking this—or if someone’s whispered it your way while planning your wedding—you’re not alone. It’s a common thought. Flowers are temporary, and when you're staring down a budget, it might feel hard to justify spending much on something that won’t last past the weekend.

But here’s the thing: everything about your wedding day is technically temporary.
The meal? Eaten.
The music? Ends when the DJ packs up.
The dress? Worn once.

What lasts are the feelings. The memories. The photos. The way it all made you feel in that exact moment. And florals? They’re a huge part of that.

Flowers Set the Tone—and Tell Your Story

Your bouquet isn’t just something pretty to hold. It’s the thing you’ll clutch with shaking hands as you walk down the aisle. It’s what you’ll see in nearly every photo. It's the pop of color in your ceremony space, the soft touch at your reception tables, the thing that pulls the entire atmosphere together.

Your florals are part of what make your wedding feel like your wedding. They create that jaw-dropping moment when you walk into your ceremony space. They carry symbolism, emotion, and intention. And one day, when your grandkids flip through your wedding album, they’ll be able to see what that day felt like—because the flowers helped tell the story.

Floral Design Is an Art—Not Just “Pretty Decor”

One of the biggest misconceptions I hear is that florists are out here trying to scam people or overcharge couples for “something that’s just going to wilt.”
Cue me: screaming into a pillow.

Floral design isn’t about grabbing some flowers from the grocery store and tossing them in a vase. It’s art. It’s engineering. It’s storytelling. Behind every bouquet or install is hours of sourcing, processing, designing, loading, hauling, setting up (usually in total chaos), and problem-solving.

There’s mechanics, logistics, and deeply personal care that goes into every single stem. And when I’m designing your florals, I’m not thinking about what’ll get the most likes on Instagram—I’m thinking about you. What your love story feels like. What color makes your eyes pop. What bloom will make you cry happy tears because it reminds you of your grandma’s garden.

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What You’re Really Paying For

Yes, flowers are temporary—but so are most elements of your wedding. And yet, no one questions spending thousands on a photographer, a venue, or catering. You’re not paying for flowers. You’re paying for impact.

Here’s what florals actually include:

Time spent consulting and designing (aka translating your vision into reality)
Sourcing blooms from across the country (or world)
Cleaning, prepping, and hydrating every stem
Day-of logistics, loading vans, on-site setup, teardown
Creative direction and intentional design that’s custom to you
A whole lot of emotional support, troubleshooting, and good vibes along the way

Flowers are one of the few things that show up in every single part of your day. They’re there when you get ready, when you walk down the aisle, when you take portraits, when you sit down to eat, when you dance. They help create a cohesive experience that makes your day feel like you.

Flowers Aren’t Just Pretty—They’re Personal

At the end of the day, I’ll gladly die on the hill that flowers are not just decor. They’re emotional. They’re meaningful. They’re personal. And they matter.

I don’t believe in copy/paste designs or slapping together something trendy just to check a box. I believe in florals that reflect you, your story, and your people. If it doesn’t mean something… what’s the point?